I think i should set my own annual billable target budget; write my own KPIs; and be in charge of my own marketing budget. Give me a credit card for expenditure and let me set a $$ target I think is reasonable and set me going. Give me space for creative genius if I want it.
If I set a very low budget and I am lazy then review my salary with that in mind. In fact, let me pick my salary as well. It will probably all come out on balance.